Explained by Alek Flekel: The whole marketing landscape has changed with the introduction of Social Media. New avenues were opened for marketers that before did not exist or were too complicated. Now we have an easy to use and powerful tool at our finger tips that can share a piece of content all over the world in seconds.
Many people use Social Media for personal reasons but now if you are not using it for business reasons you’re already behind. You will be surprised how using Social Media can reach into other parts of your marketing strategy.
Every website owner wants to increase their traffic; Social networks top the list of site referrals. Not to mention that they triumph in time spent on site, as well.
Search Engines used to be the sole focus for driving traffic and marketers allocated all their resources there. SEO still exists but it has now become more social.
With every coming update to a search engine, more social results are being integrated. Whether it is being using Facebook or Google using Google +, algorithms are not taking social results into account.
Even Social networks themselves are becoming search engines. For example Facebook’s graph search or Twitter being a real-time search engine.
Your efforts though social will become more significant in your SEO strategies. You can no longer do one and not the other without compromising your results.
Communication is important for any business but positive engagement with the customer base can really lead to improved reputation. Social allows brands and user to interact freely and quickly.
The brand takes on a personal role and becomes a member of a conversation. Resulting exposure can develop a quality brand image.
With every profile being unique, businesses can give brands a personality on social networks. How they interact, the look and feel of the profile, all encompass the general characteristics of the brand. For many businesses your social profile may be more important than your website.
At the forefront of social is mobile, because most of the social activity that is being done is being done through a mobile device. Remember that most internet activity is being done through mobile devices; plan accordingly when developing your social strategy.
Everything on a mobile device can be shared with any social network, take that into perspective. Your website most likely will be viewed through a mobile device, be sure it is compatible and offers the viewer a positive experience.